It’s no secret that adidas neo run9tis has been enjoying crazy hype lately – NMDs have been flying off shelves, Yeezys are being fought over and even their retro Originals models have been in high demand. As the third quarter of the year comes to a close, adidas is setting their sights on one of the silhouettes that started it all – the Ultra Boost.
The adidas lite racer partnership is gaining momentum. With the recent release of Pharrell’s Adidas Pink Beach collection the duo seem to have long term plans in the works. The brand is also turning the volume up across the board. Just in the last year the brand has partnered with entertainers like Rita Ora and Kanye West, including the recent announcement of their long-term partnership with Mr. West and the YEEZY brand.
The adidas neo lite racer mujer was introduced in the early 1970s, after its namesake, already a tennis superstar, won Wimbledon and the US Open, making his a compelling endorsement for a sports shoe. Adidas sold tens of millions of them. Then it faded into obscurity, as things do. It wasn’t until a couple of years ago when Adidas made a concerted effort to revitalize the brand that today’s youth became infatuated.